Any small company or business can grow their business online by using SEO to bring them customers, and traffic. But knowing which SEO techniques to use and where to find them may be the tricky part for most people. Because without research and knowing where to go, a lot of companies fall through and either hire a professional to get it done for them, or don’t even use SEO on their website.
Is that smart? Not really, since Google needs keywords in order to have your business thrive. Without SEO optimization, it will be much harder to be seen on Google or any search engine.